The key to effective communications is strategy. By defining the goals, means, channels and messages, your comms will hit the mark, every time.
Defining your brand – your vision, mission and goals – is key to delivering communications that connect with your audience.
Your voice, my words. When you know what you want to say, but not how to say it, my copywriting comes to the rescue.
Defining and delivering your external communications, turning your prospects into customers.
A marketing strategy gives you a clear sense of direction: who you’re trying to reach, what you need to say, where you need to say it and what you want people to do next. I can help turn a collection of ideas and activities into a focused, practical plan.
You don’t need to start with a huge strategy project. Sometimes the most useful thing is to tackle a particular problem, opportunity or decision. We can start with what’s getting in your way and work out exactly what you need from there.
Brand positioning is about defining the space you want your business to occupy in your customers’ minds. It brings together what you offer, who it’s for, what makes you different and why people should choose you – giving the rest of your brand and marketing a much clearer foundation.
Yes. You don’t need to be starting from scratch. If your business has evolved but your messaging hasn’t kept up, I can help clarify your proposition, audience, positioning and key messages without necessarily throwing away everything you’ve already built.
I write and refine copy for websites, brochures, campaigns, emails, case studies, social content and other marketing materials. Just as importantly, I can help establish the core messaging and tone of voice behind them, so everything you produce feels consistent and recognisably yours.
Absolutely. Sometimes you need a blank page; sometimes you just need a fresh pair of eyes. I can edit, restructure and sharpen existing copy to make it clearer, more engaging and better aligned with your brand.
Yes. I can help bridge the gap between thinking and doing – from developing campaigns and content plans to creating the messaging and materials needed to put the strategy into action. The exact support depends on what your business needs.
Both. I can come in for a defined piece of work, such as a positioning project, website copy or marketing strategy, or provide ongoing strategic and creative marketing support. The aim is to give you the right level of expertise without adding unnecessary complexity.