Proper planning prevents…
I love the idea that there are three elements a customer wants out of a transaction: Good, Fast and Cheap… but they can only have two. Whichever you decide to drop, it’s worth looking a little at the time element as it’s often misinterpreted as purely the physical time it takes to create something. Understanding […]
What’s wrong with AI?
AI isn’t going anywhere and it’s certainly not going away. I know there’s a lot of talk about AI spelling ‘the end for copywriters’ but I would argue the opposite is true. Copywriters who know how to put themselves in the shoes of a potential customer and recognise what problems they are facing, and then […]