Proper planning prevents…
I love the idea that there are three elements a customer wants out of a transaction: Good, Fast and Cheap… but they can only have two. Whichever you decide to drop, it’s worth looking a little at the time element as it’s often misinterpreted as purely the physical time it takes to create something. Understanding […]
Why you need a freelancer
It’s a hard sell to come into a business as an external freelancer and assure the owners and decision makers that I can create their customer messaging better than they can themselves. It’s their business after all, who knows it, and their customers, better than they do? But an external perspective is often missing when […]
What’s wrong with AI?
AI isn’t going anywhere and it’s certainly not going away. I know there’s a lot of talk about AI spelling ‘the end for copywriters’ but I would argue the opposite is true. Copywriters who know how to put themselves in the shoes of a potential customer and recognise what problems they are facing, and then […]